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PR, Perfected: Goof-Proof Interview Guidance

'Beating the press means a lot more than being aware of tricky questions'

By Whitney McKnight – November 11, 2008
Think your clients are goof-proof in front of the media? Don't be so sure. Serious blunders on the campaign trail by some high-profile talkers who should have known better got us thinking a little refresher course on media relations was in order. To help your clients avoid stepping in it, we talked with expert media trainer George Plumley,...

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