This week we've been chasing down information regarding TBWA\Chiat\Day's campaign work for Infinity Ward and Activision-Blizzard's latest game title, Modern Warfare 2 — which, according to some predictions, could be the highest grossing entertainment release of all time. That means it would be bigger than Halo 3, Grand Theft Auto IV, and Dark Knight. Word on the street is last Monday, Activision-Blizzard (the game's publisher) pulled the plug on Chiat's campaign, calling it too racy, graphic.

Various sources have confirmed the same story, both noting that an outside agency has been called in to cut together some in-game clips for the national campaign that will effectively replace Chiat's. That shop: LA based Ant Farm, we're told.

The game launches next Tuesday, November 10, and according to GameStop has the most pre-orders of any game, ever. Activision is predictably giddy as well, with Chief Executive Officer Bobby Kotick reiterating that it could outsell all other entertainment titles before it.

So the question arises: what kind of campaign is needed. Considering this is a holiday game, we're presuming many pre-teens will be asking for it as gifts. That means their parents probably won't but it if all they see are gory ads.

Even still, as recently as this summer, Acti-Blizzard (nickname) CEO Brad Jakeman was all about the agency's work — which was handed to TBWA after a review including Razorfish and Droga5. Per AdAge: "We believe the idea that TBWA presented to us delivers on that goal," said Mr. Jakeman. "What we liked most about the TBWA campaign is that it's an idea that's big enough to be articulated in lots of different kind of media ... that is always the acid test for a great idea."

Well, not anymore. There's no verdict on exactly what lead up to Acti-Blizzard cutting the work. They have yet to respond, and from what we hear Chiat has moved on from taking our calls to calling us mean names. We miss you Chiat, can't we make amends?

The Martin Agency produced the work you've already seen (video after the jump). It targets gamers old and young by pulling on the trash talking heart-strings of humorously immature kidults who will gladly drop $60 for a taste of modern carnage.

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-Hyundai tapped Havas' MPG to handle its estimated $300 million international media planning/buying account. link

-Google advertising Droid on its homepage. link

-Agency folks do the darndest things. link

-New Zealand lets Kiwis have their say. link

-Apple will open its Upper West Side NYC store on November 14th. link

-Lookee, R/GA has a new website. link

-A federal judge in Kentucky basically said fuck you to Big Tobacco's request to block new marketing restrictions. link

-DraftFCB launched a cross-network philanthropic event today called "The Global Day of Giving". link

-When is it OK to start your holiday ad campaign? link

-NBC taps social networks to promote the 2010 Winter Olympics. link

-Marketers still believe in banner ads. link

-Arby's invades Hipsterville. link

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The first thing that came out of my mouth when I saw the latest Reebok EasyTone ad (above, semi-NSFW)"What?! No way." But I was wrong, so, way. The premise: your ass looks so good thanks to your Reebok EasyTones that your breasts are jealous. Just like a product manufacturer to play up a woman's product by showing close-ups of supple female bits.

Ladies, ladies, can't we all be happy, together? No, we can't, because all women are in competition with one another, even the chest versus the buttocks. The only ladies who aren't against eachother: the left and the right. If one of them goes down, the whole ship goes with it. This ends now.

More: "Reebok Gets in on the Butt Game"

Tel Aviv-based agency Mizbala has launched "TubePetition", which utilizes YouTube's shared annotations technology to basically create a petition within a video that promotes climate change awareness. As dramatic music plays, you can click in the video to "sign" the petition and leave a note. While not quite as, um, eye-catching as 350.org's climate change campaign, Mizbala's effort is nevertheless intended to also reach world leaders who will be attending December's COP15 conference in Denmark.

Credits:

Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

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The Japanese sure know how to get us in the back-to-school mood. Here's a spot featuring an enthusiastic lady who's dressed like what appears to be a Hooters server doing her best Billy Blanks/Tae-Bo impression all in the name of selling backpacks. Your move, Jansport.

Via

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WebNewser has compiled a complete list of Twitter lists containing information regarding the Ft. Hood Attack. We share this information with you not only so you can stay informed, but also to continue our look into the way society utilizes Twitter when news breaks.

Because Lists only became available last week this is certainly a new trend. However, The Austin-American Statesman created its own Twitter feed for the account (@FtHoodShootings), as well as a list. Here are a few more from the major news providers:

— New York Times: twitter.com/nytimes/fort-hood-shootings

— CNN: twitter.com/cnnbrk/fort-hood

— NBC's The Today Show: http://twitter.com/todayshow/forthood

— Los Angeles Times: http://twitter.com/LATimes/fort-hood-shootings

— Washington Post: twitter.com/washingtonpost/forthood

— Dallas Morning News: twitter.com/DallasCrime/fort-hood-shootings

— The Huffington Post: huffingtonpost.com/2009/11/05/fort-hood-shooting---live_n_347623.html

More: "There's a Twitter Feed for That: Ft. Hood Shootings"

Michael Learmonth of AdAge leads a discussion on the efficacy of pre-roll ads. And here we thought they were dead or dying.

Michael Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP's GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas join in.

Via AdPulp

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We're not sure what to make of this latest ad for Secret, Procter & Gamble's deodorant line that hardly anyone we know uses. What genius decided to mix time-lapsing and a gal in an evening dress who likes to skateboard? Animal New York offers their take on the pitch meeting.

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Some, nay, many of you will disagree with me for saying this is the best ad I've seen in a long, long time. But it is, so there. You've seen other better stuff, fine. Not saying it's the best advertisement ever, or that it isn't. But today, right now, it's better than anything else that comes to mind. So, let it be.

Via Creativity

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Governor David Paterson is leading the state of New York through one of the toughest times in its history. Many have said he should step down, but he's fighting on. Here is one of his first ads for re-election.

via Gothamist

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Keeping on the music theme, burgeoning NYC/Philly-based band Cold Cave is making the most of its recent signing with stalwart label Matador Records. The band's "Life Magazine" track from its new Love Comes Close effort provides the score for a new 15-second holiday ad from Radio Shack. People are already crying sellouts but who knew the brand (or Butler, Shine, Stern & Partners?) had their fingers so firmly on the pulse of hipster nation?

Via Stereogum

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AMC's 'Mad Men' — you know and love it. But, have you ever noticed (yes, you have) that the previews for 'next week's episode' are pretty much useless? If you aren't convinced of this fact, watch this clip. We initially stuck it in the 50th episode of the 'Week in Advertising', but thought it could use some breathing room, here. Courtesy TVNewser's Kevin Allocca.

The season finale is Sunday, be sure to watch.

More: "The Week in Advertising Turns 50 Weeks Old"