Connect with User-Generated Content

Learn how to capture the power of community, social media, and user-generated content from these business leaders:

view all speakers

User-generated content has disrupted business as usual. The current economy is asking everyone to do more with less, while today's digital environment is providing new opportunities to create unique products and services. Customers are marketers, new distribution models replace the traditional, and businesses everywhere are forced to rethink their revenue models.

Following the success of mediabistro's first UGCX in San Jose last February, the fall 2009 conference will uncover success stories behind companies who have maximized user-generated content, and the importance of building a robust community management strategy. Leaders in the field will also discuss the best ways to generate revenue as the big shift in media continues to take shape.

At UGCX fall, user-generated content visionaries will discuss:

Business: The New Ecosystem
Leading companies are expanding their business model to incorporate customer feedback in a collaborative system that deepens engagement and promotes transparency. Learn the best ways to incorporate the customer into your business plan to positively affect bottom line revenue.

Marketing: Voice (or, megaphone) of the Customer
As content consumers become more selective, how can you develop a marketing strategy to deliver better, targeted content? Through social media, customers provide powerful feedback that can make or break a brand. Reviews are peer-to-peer, no longer controlled by the marketing department. Learn how businesses and individuals should harness and take advantage of the powerful voice of the customer.

Content: Produce, publish, distribute
Technology has provided new methods for content consumption and production. Media content creators, designers, entrepreneurs, and business leaders can now push content through multiple platforms. This session will take a look at content production and consumption, and emerging media revenue models.

Bonus: Free admission to our evening Business of Microstock panel on October 21 is included in two-day main conference UGCX passes - a $75 value! (Not included in networking passes)